Client
A large institutional buyer sourcing paper cups at scale
Introduction
When dealing with millions of units, even a minor price difference matters. The client questioned a ₹0.15 per cup cost difference.
The Challenge
Balancing price competitiveness with traceability, hygiene, and sustainability without compromising product integrity.
Our Solution
We transparently broke down cost drivers-material selection, aqueous coating, shrink packaging, and in-house quality control-and offered alternate configurations to match priorities.
The Result
The client understood the value behind each decision and appreciated the honesty, leading to informed decision-making rather than price-only comparison.
Key Takeaway
Packaging cost reflects conscious choices: quality, safety, sustainability, and accountability.